QVB wins at the Shopping Centre Council of Australia Marketing Awards
We are proud to announce that QVB has won the Digital Initiative Award at the Shopping Centre Council of Australia Awards.
Shopping Centre Council Australia – Marketing Awards 2016
Mini Guns – Digital Initiative
Winner – Celebrate Chinese New Year, QVB
To extend QVB branding to the digital space, the QVB activated an Instagram Vending Machine at the core of its Celebrate Chinese New Year campaign. This bridged the digital branding gap by creating a truly innovative customer experience by being the first Australian shopping centre to utilise this technology, and increasing awareness of the QVB’s social media presence.
This strategy acknowledged the growing Chinese tourist customer base, whilst affirming the culture and service brand strategy.